Do you think it's time to redo the site
Mar 5, 2024 2:11:05 GMT -5
Post by account_disabled on Mar 5, 2024 2:11:05 GMT -5
Having returned from holidays, we start turning our brains again and tackle a fairly soft topic which often comes up in many of the presentations we give to companies: why should many brands redo their website? Why spend money to renovate something that actually already exists and, all things considered, doesn't cause any damage? Let's start by saying that the concept of "does not cause harm" needs to be evaluated but let's go step by step. It is difficult for me to imagine that in the last 3 years your business, your products or your target have not changed in some way. If we remember that around 70% of those who buy online have already searched for products to buy on the Internet, we realize how much the site is a powerful marketing tool.
Let's see the reasons why it is advisable to keep the Hong Kong Telegram Number Data site always updated. Technology. This is an ever-evolving area and keeping the code constantly updated means achieving several results: SEO optimization. A well-written and always updated code makes the site more attractive to Google Responsive. A responsive site is not only usable from any device but contributes to ranking in the SERP. Safety. A site that offers guarantees and cannot be "pierced" means keeping your sensitive data safe from prying eyes. Or worse, your customer data. Does the site reflect your brand? Each of us ask ourselves this question: if I told a user about my brand in person and then they visited the site, would they receive the same impressions? If the answer is no, if the site has lagged behind the evolution of the brand, if you keep telling yourself that yes, the site is fine, but it could do with a bit of updating... well, I'd say that the answer is in light of the Sun.
Every brand is fluid, it changes as the conditions and the people who create it and keep it alive change: everything flows, why shouldn't the site which is the only tool active 24/24 hours do so? Once on the site, does the user clearly understand what he has to do? The clear direction that web design is taking is precisely the one that leads to functionality: no frivolity, few animations, zero music for the love of God but a site that looks at the objective: whatever action you consider "conversion" , well, this must be your only aim. When a user lands on your site, therefore, is he clear about what he has to buy and how he has to do it? Is he very clear that he must leave his data? Does he understand how to subscribe to the newsletter or blog? Is your e-book visible enough? Put clear CTAs, at the risk of thinking that you are insulting the intelligence of your users. Is the site well integrated into your social strategy? Let me rephrase: don't have a social strategy? Move on to the next point.
Let's see the reasons why it is advisable to keep the Hong Kong Telegram Number Data site always updated. Technology. This is an ever-evolving area and keeping the code constantly updated means achieving several results: SEO optimization. A well-written and always updated code makes the site more attractive to Google Responsive. A responsive site is not only usable from any device but contributes to ranking in the SERP. Safety. A site that offers guarantees and cannot be "pierced" means keeping your sensitive data safe from prying eyes. Or worse, your customer data. Does the site reflect your brand? Each of us ask ourselves this question: if I told a user about my brand in person and then they visited the site, would they receive the same impressions? If the answer is no, if the site has lagged behind the evolution of the brand, if you keep telling yourself that yes, the site is fine, but it could do with a bit of updating... well, I'd say that the answer is in light of the Sun.
Every brand is fluid, it changes as the conditions and the people who create it and keep it alive change: everything flows, why shouldn't the site which is the only tool active 24/24 hours do so? Once on the site, does the user clearly understand what he has to do? The clear direction that web design is taking is precisely the one that leads to functionality: no frivolity, few animations, zero music for the love of God but a site that looks at the objective: whatever action you consider "conversion" , well, this must be your only aim. When a user lands on your site, therefore, is he clear about what he has to buy and how he has to do it? Is he very clear that he must leave his data? Does he understand how to subscribe to the newsletter or blog? Is your e-book visible enough? Put clear CTAs, at the risk of thinking that you are insulting the intelligence of your users. Is the site well integrated into your social strategy? Let me rephrase: don't have a social strategy? Move on to the next point.