6 Best Ways to Use Growth Marketing Techniques
Mar 5, 2024 1:21:19 GMT -5
Post by account_disabled on Mar 5, 2024 1:21:19 GMT -5
Introduction Since over 1,000,000 businesses are founded in the United States every year, it is only right that you look for the right ways to use growth marketing techniques for your business. In 2021 alone, nearly 1,400,000 businesses were created in the United States (308,000 in Q1, 352,000 in Q2, 359,000 in Q3, and 379,000 in Q4). Statesman Image via Statista Despite large sums invested in marketing, most companies fail to sustain initial business growth, leading to closure in less than two years. To set your business up for long-term success, you need to put in place proper growth marketing strategies that scale your business. Traditional marketing efforts are no longer effective because they focus primarily on acquisition.
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Create buyer personas Before implementing the different ways to use growth marketing techniques to scale your company, you must first create your buyer personas. Once you have a clear idea of who your target customers are, you'll know what marketing strategies to use to reach them. For example, as a marketer in the pharmaceutical industry, you can create profiles of the healthcare professionals you target. You can then contact them on HCP engagement platforms and inform them about your products. Most businesses miss many opportunities to generate leads along the sales funnel. But you can minimize funnel leaks by creating targeted buyer personas. These will lead you to people who are highly interested in your products. When creating your personas, remember that a company may have multiple target markets and this will require multiple buyer personas.
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Create buyer personas Before implementing the different ways to use growth marketing techniques to scale your company, you must first create your buyer personas. Once you have a clear idea of who your target customers are, you'll know what marketing strategies to use to reach them. For example, as a marketer in the pharmaceutical industry, you can create profiles of the healthcare professionals you target. You can then contact them on HCP engagement platforms and inform them about your products. Most businesses miss many opportunities to generate leads along the sales funnel. But you can minimize funnel leaks by creating targeted buyer personas. These will lead you to people who are highly interested in your products. When creating your personas, remember that a company may have multiple target markets and this will require multiple buyer personas.