The digital perspective of the 2020 Olympics: statistics and
Mar 5, 2024 0:11:30 GMT -5
Post by account_disabled on Mar 5, 2024 0:11:30 GMT -5
Since the Olympics season is now over, it's time to draw some conclusions. This year, Tokyo hosted perhaps the most challenging edition of the Olympic Games to date. The pandemic has reshuffled the cards of one of the most anticipated events in sport. The 2020 Olympics effectively took place in 2021, without a live audience, with much internal controversy and the lowest television ratings since 1988 . From a traditional media perspective, this Olympic season marked an all-time low, so we decided to see how things fared from a digital perspective . Using Semrush's powerful insights, spanning social media, Google and Amazon searches, we've spotted some interesting statistics about this year's Summer Olympics: How popular were the Tokyo Games among online audiences? What real boost have the Olympics received from online? Which athletes got the most coverage on social media? Have the Summer Games had an impact on consumer demand for sporting goods? And so on.
Tokyo 2020 Olympics: trends of interest on social media Each Venezuela Phone Number Olympics has its own Twitter, Facebook, Instagram and YouTube accounts. This year, the Tokyo Games added TikTok to the mix, opening the first official TikTok account of the Olympics. Here are some general statistics on the official Tokyo 2020 social accounts: Number of followers of Tokyo 2020 official social media accounts Social media August 18th Facebook 1.05M Instagram 1.1M Twitter 503k YouTube 133k TikTok 72k Engagement statistics from Tokyo 2020 official social accounts Social media Engagement (July 22-August 18) Facebook 570k Instagram 10.04M Twitter 2.7M TikTok (views) 13.9M Public sentiment towards the Games The Tokyo Olympics (Tokyo2020) received 136,000 mentions on Twitter between July and August 2021 . Interestingly, there were more than 44,000 mentions for Rio, implying that this year's Summer Olympics were strongly compared to 2016.
There was slightly more attention on the opening day (22 July) than the closing day (7 August), with 1,300 tweets including the main hashtag Tokyo2020. On those days, most tweets had neutral sentiment and less than 3% expressed negative emotions. But the opening ceremony triggered 4% more positive tweets than the closing ceremony , which may indicate that interest in the Olympics has waned slightly over the course of the Games. While the general sentiment was fairly neutral, social media analysis shows us that skepticism towards the management of the Summer Olympics in the midst of the pandemic was also expressed through social media.
Tokyo 2020 Olympics: trends of interest on social media Each Venezuela Phone Number Olympics has its own Twitter, Facebook, Instagram and YouTube accounts. This year, the Tokyo Games added TikTok to the mix, opening the first official TikTok account of the Olympics. Here are some general statistics on the official Tokyo 2020 social accounts: Number of followers of Tokyo 2020 official social media accounts Social media August 18th Facebook 1.05M Instagram 1.1M Twitter 503k YouTube 133k TikTok 72k Engagement statistics from Tokyo 2020 official social accounts Social media Engagement (July 22-August 18) Facebook 570k Instagram 10.04M Twitter 2.7M TikTok (views) 13.9M Public sentiment towards the Games The Tokyo Olympics (Tokyo2020) received 136,000 mentions on Twitter between July and August 2021 . Interestingly, there were more than 44,000 mentions for Rio, implying that this year's Summer Olympics were strongly compared to 2016.
There was slightly more attention on the opening day (22 July) than the closing day (7 August), with 1,300 tweets including the main hashtag Tokyo2020. On those days, most tweets had neutral sentiment and less than 3% expressed negative emotions. But the opening ceremony triggered 4% more positive tweets than the closing ceremony , which may indicate that interest in the Olympics has waned slightly over the course of the Games. While the general sentiment was fairly neutral, social media analysis shows us that skepticism towards the management of the Summer Olympics in the midst of the pandemic was also expressed through social media.