What is web marketing? Definition
Mar 4, 2024 4:15:35 GMT -5
Post by account_disabled on Mar 4, 2024 4:15:35 GMT -5
Web marketing is simply everything that involves creating, advertising and promoting something online for the purpose of making sales. Online marketing therefore encompasses everything related to digital communication and the creation of content, products and services created for commercial purposes. Let's take a couple of examples, just to make sure we understand: if you are doing online research to understand what people are looking for in relation to what you want to do with your blog or your digital business... you are doing a first web marketing action. If you are struggling with drafting the content editorial plan for your blog or your social channels... you are dealing with web marketing. If you are launching your product or service online... you are working on another aspect related to web marketing.
Therefore, everything that goes from Denmark Phone Number the conception of something... to its promotion and sale online, is a piece of the " big world " of web marketing and digital communication . Now... before understanding better how web marketing works, let's see what differentiates it from " traditional " marketing and what advantages it brings... From traditional marketing to web marketing The world of digital from web marketing to online processes If " traditional " marketing was made up of promoters, sellers, live events, advertising agencies and roadside billboards... digital marketing has definitely revolutionized the entire scenario. Let's think about costs, for example: if it was once necessary to pay a marketing agency to do market research... today anyone can analyze the numbers of a specific sector or a specific niche thanks to free tools such as Google trends , Ubersuggest and similar .
This has significantly reduced access to information and data that once could only have been obtained by investing several thousand euros. ... Or let's think about data analysis: once upon a time, those who paid to put up a street billboard had no way of understanding how many people entered their shop after seeing it... today those who do advertising on social media, for example, have rather precise numbers to analyse. The same goes for those who perhaps work on building their own personal brand by launching a thematic blog: they can analyze the numbers at any time using free tools such as Jetpack or Google Analytics . ...Or maybe let's think about how easy it is today to reach thousands of people at the same time for those who, for example, have a blog or have built a mailing list to communicate with.
Therefore, everything that goes from Denmark Phone Number the conception of something... to its promotion and sale online, is a piece of the " big world " of web marketing and digital communication . Now... before understanding better how web marketing works, let's see what differentiates it from " traditional " marketing and what advantages it brings... From traditional marketing to web marketing The world of digital from web marketing to online processes If " traditional " marketing was made up of promoters, sellers, live events, advertising agencies and roadside billboards... digital marketing has definitely revolutionized the entire scenario. Let's think about costs, for example: if it was once necessary to pay a marketing agency to do market research... today anyone can analyze the numbers of a specific sector or a specific niche thanks to free tools such as Google trends , Ubersuggest and similar .
This has significantly reduced access to information and data that once could only have been obtained by investing several thousand euros. ... Or let's think about data analysis: once upon a time, those who paid to put up a street billboard had no way of understanding how many people entered their shop after seeing it... today those who do advertising on social media, for example, have rather precise numbers to analyse. The same goes for those who perhaps work on building their own personal brand by launching a thematic blog: they can analyze the numbers at any time using free tools such as Jetpack or Google Analytics . ...Or maybe let's think about how easy it is today to reach thousands of people at the same time for those who, for example, have a blog or have built a mailing list to communicate with.