Ad Customizers
Dec 21, 2023 0:48:17 GMT -5
Post by account_disabled on Dec 21, 2023 0:48:17 GMT -5
Ad Customizers is a tool for automatically editing text ads in real time. Especially in the case of campaigns, it can save hours of work per month, which can be invested in campaign management in a different and, above all, more efficient manner. Mainly, you can save yourself a lot of relatively boring and monotonous activities and instead devote yourself to something more fun and creative in the campaign. Ad Customizers can be used for text ads in both the search and contextual networks.
image Ads fancier C Level Executive List than Xzibit's ghetto cards / image source: yoursearchadvisor.com Let's say you have an e-shop and sell LCD TVs. One series from the same manufacturer has exactly the same parameters, and the models differ only in the size of the diagonal and, of course, the price. Well, now you have ten such televisions in a row... If you would like to have an advertisement in which both the exact name and the price will be stated, you need to create ten different advertisements using the normal procedure. In addition, if you reduce the price of one over time, either because of an event or because a new, more modern series comes to the market, for example, you will need to manually edit these texts again.
However, using ad personalizers can save you most of this work. How do Ad Customizers work? It was of course possible to dynamically edit text ads before, but it was only about ad headlines based on search queries . Here it was very important to have well-tuned negative keywords so that nonsense or irrelevant keywords are not written into the titles. This certainly applies to Ad Personalizers as well. It is important to define the parameters correctly, as can be seen in the examples below.
image Ads fancier C Level Executive List than Xzibit's ghetto cards / image source: yoursearchadvisor.com Let's say you have an e-shop and sell LCD TVs. One series from the same manufacturer has exactly the same parameters, and the models differ only in the size of the diagonal and, of course, the price. Well, now you have ten such televisions in a row... If you would like to have an advertisement in which both the exact name and the price will be stated, you need to create ten different advertisements using the normal procedure. In addition, if you reduce the price of one over time, either because of an event or because a new, more modern series comes to the market, for example, you will need to manually edit these texts again.
However, using ad personalizers can save you most of this work. How do Ad Customizers work? It was of course possible to dynamically edit text ads before, but it was only about ad headlines based on search queries . Here it was very important to have well-tuned negative keywords so that nonsense or irrelevant keywords are not written into the titles. This certainly applies to Ad Personalizers as well. It is important to define the parameters correctly, as can be seen in the examples below.