5 years of Adform in the Czech Republic
Dec 20, 2023 22:43:50 GMT -5
Post by account_disabled on Dec 20, 2023 22:43:50 GMT -5
On June 7, 2016, we went to visit the Adform conference on the occasion of their 5-year existence in the Czech Republic. It was mainly a summary of everything that has happened during this time and what the future might look like in programmatic online advertising buying. Adform has been in the Czech Republic for 5 years Michael Štádler presented us with Adform's milestones since 2011, how the team here in Prague is composed, where Adform operates in the world, how revenue and the number of employees are growing, and a lot of other numbers.
As for the future, the B2B Email List following was pointed out above all: more local data, i.e. better targeting, more premium publishers, inventory in TOP quality full support for all screens, devices and formats. In the next program, we saw a case study by Martin Slavík and their campaign for McDonald's, where they used RTB and especially creative formats such as 3D box , as well as hyperlocal targeting , which allows marketers to target users on their mobile devices according to GPS data, i.e. targeting audiences in real time based on their physical location.
Feliksas Nalivaika introduced us to the recently launched innovations in the Adform interface. Better optimized workflow where filters are now, better display, alerts, orders. This should save up to 30% of the time spent working on a single campaign. Also Video DSP and options to place the video before, in the middle, or behind the video. In the inventory selection, we can now also see the prediction of hits, impressions, cookies. Feliksas continued with an insight into the future, where, for example, we will see in the reporting the reasons why we did not win individual auctions, we should expect more support regarding creatives, video campaigns, more recommendations.
As for the future, the B2B Email List following was pointed out above all: more local data, i.e. better targeting, more premium publishers, inventory in TOP quality full support for all screens, devices and formats. In the next program, we saw a case study by Martin Slavík and their campaign for McDonald's, where they used RTB and especially creative formats such as 3D box , as well as hyperlocal targeting , which allows marketers to target users on their mobile devices according to GPS data, i.e. targeting audiences in real time based on their physical location.
Feliksas Nalivaika introduced us to the recently launched innovations in the Adform interface. Better optimized workflow where filters are now, better display, alerts, orders. This should save up to 30% of the time spent working on a single campaign. Also Video DSP and options to place the video before, in the middle, or behind the video. In the inventory selection, we can now also see the prediction of hits, impressions, cookies. Feliksas continued with an insight into the future, where, for example, we will see in the reporting the reasons why we did not win individual auctions, we should expect more support regarding creatives, video campaigns, more recommendations.