I also believe that with my partner Frédéric
Dec 19, 2023 4:31:53 GMT -5
Post by account_disabled on Dec 19, 2023 4:31:53 GMT -5
I prefer a 2’30” video with a clear, relevant, understandable message and (potentially) 20% less reach than a video of “optimal” length but an unclear and misunderstood message. Bascuñana we have never (or not often) published videos less 1 minute. We have often exceeded 10 minutes and we have even (crazy that we are) published videos lasting more than 1 hour. What about articles on LinkedIn? I read that I would have recommended not publishing any more articles. I did not recommend not publishing an article (this one is proof), I indicated that it is less relevant to do so since: 1) They are no longer present on profiles since January 2020.
Previously they appeared in the “activity” section. 2) Their average Email Data reach is down from -80% to -90%, according to numerous studies carried out on the subject. 3) They are no longer indexed by LinkedIn. Moreover, the search engine has moved from searches in content to searches in posts. So, by definition, if LinkedIn search only searches posts, it no longer searches articles. Before No alt text for this image NOW No alt text for this image The test is simple to do via the search engine. For example, my article on the publication algorithm is no longer indexed. Only 3 results come out and not the article: No alt text for this image Moreover, when we look at the publications of many “top voices” or influencers with more than 100,000 subscribers, few of them still publish articles.
And once again, just because the average reach drops by 90% doesn’t mean we shouldn’t do it. On the other hand, I think it is my job or even my duty to inform those who publish articles. Moreover, I was able to help many of them understand why their number of views was plummeting. When the editorial line does not change and the drop is sudden and strong, it is not linked to editorial quality. Understanding the evolution of the algorithm provides an answer that is often relieving. So, of course we can publish without wanting to be read! This surprises me: in this case, why publish? But, I saw this comment in a post yesterday: “you are assuming that if we post on LinkedIn it is to be seen… (ego?)”. I think this is one of the objectives. If you don't want to be seen, why publish.
Previously they appeared in the “activity” section. 2) Their average Email Data reach is down from -80% to -90%, according to numerous studies carried out on the subject. 3) They are no longer indexed by LinkedIn. Moreover, the search engine has moved from searches in content to searches in posts. So, by definition, if LinkedIn search only searches posts, it no longer searches articles. Before No alt text for this image NOW No alt text for this image The test is simple to do via the search engine. For example, my article on the publication algorithm is no longer indexed. Only 3 results come out and not the article: No alt text for this image Moreover, when we look at the publications of many “top voices” or influencers with more than 100,000 subscribers, few of them still publish articles.
And once again, just because the average reach drops by 90% doesn’t mean we shouldn’t do it. On the other hand, I think it is my job or even my duty to inform those who publish articles. Moreover, I was able to help many of them understand why their number of views was plummeting. When the editorial line does not change and the drop is sudden and strong, it is not linked to editorial quality. Understanding the evolution of the algorithm provides an answer that is often relieving. So, of course we can publish without wanting to be read! This surprises me: in this case, why publish? But, I saw this comment in a post yesterday: “you are assuming that if we post on LinkedIn it is to be seen… (ego?)”. I think this is one of the objectives. If you don't want to be seen, why publish.