What objectives did the marketing meet
Dec 7, 2023 5:41:57 GMT -5
Post by account_disabled on Dec 7, 2023 5:41:57 GMT -5
From the AMA definitions, we can deduce that marketing focused more on the promotion of products or services, in other words, convincing people that the product or service offered was the best alternative. Unlike today, people had few sources of information that allowed them to ask themselves whether what was offered was really the best or not , which is why the simple repetition of advertisements or word of mouth was enough for companies to gain recognition. Marketing Fundamentals When we talk about fundamentals we refer to a series of concepts that encompass what marketing is. These were created at different times and gave rise to what we know today.
Philip Kotler American born in 1931, he is one of the considered Phone Number List fathers of marketing worldwide. Kotler defines Marketing as: "... a process, both administrative and social, by which people obtain what they want and need through the generation of desire, supply and exchange of products of value ." Seth Godin Seth Godin created one of the first digital marketing companies, Yoyodyne, which was purchased by Yahoo! in 1998. He is one of the current marketing gurus. He defined successful marketing as what has the ability to attract the public and catch their attention .
Author of the book "Vaca Morada", a reference about the creation of innovative products. Martin Fishbein Creator of the theory of multiple attributes, where he explains, among other things, how perceptions influence people's decisions . Fishbein stated that people's purchasing decisions are affected by the forces of influences that act on them . Jerome McCarthy Creator of the "Marketing Mix" or marketing mix , he brought one of the currently most applied fundamentals for understanding marketing: the 4p's. McCarthy stated that product, price, promotion and point of sale are the fundamental variables for a company to implement its marketing strategy.
Philip Kotler American born in 1931, he is one of the considered Phone Number List fathers of marketing worldwide. Kotler defines Marketing as: "... a process, both administrative and social, by which people obtain what they want and need through the generation of desire, supply and exchange of products of value ." Seth Godin Seth Godin created one of the first digital marketing companies, Yoyodyne, which was purchased by Yahoo! in 1998. He is one of the current marketing gurus. He defined successful marketing as what has the ability to attract the public and catch their attention .
Author of the book "Vaca Morada", a reference about the creation of innovative products. Martin Fishbein Creator of the theory of multiple attributes, where he explains, among other things, how perceptions influence people's decisions . Fishbein stated that people's purchasing decisions are affected by the forces of influences that act on them . Jerome McCarthy Creator of the "Marketing Mix" or marketing mix , he brought one of the currently most applied fundamentals for understanding marketing: the 4p's. McCarthy stated that product, price, promotion and point of sale are the fundamental variables for a company to implement its marketing strategy.