Business travelers are not satisfied with just hotel rooms
Mar 11, 2024 0:27:51 GMT -5
Post by mdkabila on Mar 11, 2024 0:27:51 GMT -5
Selling just rooms is no longer enough, especially for customers traveling on business. Offering the right ancillary services is now an integral part of a right strategy for the business segment. Just ask the airlines, which were the fastest to adopt a model based on ancillary services for their flights, seeing their revenues increase tenfold and reach 28 billion dollars . A whitepaper published by iSeatz and Phocuswright – “Business Travelers and their Demand for Ancillary Services” – analyzes the American business market, which alone represents 31% of the entire demand .
Young, men, educated and rich 56 % of business travelers are aged between 25-45 , with Millennials increasingly traveling for work and for increasingly longer periods. Despite efforts to offer true gender equality, more and more men are traveling: 65% of business guests are male . Business travelers Denmark Phone Number are also more likely to have a college-level education or higher, as well as a significantly higher annual income than the average total traveler ($97,500 versus $81,600). Ancillary services as a travel pleasure By offering so many services - but above all by making them public - a structure is sometimes almost afraid of disturbing the business customer, perhaps tired from traveling or from a hard day's work away from home.
Yet the customers interviewed for the iSeatz research show a completely opposite picture: business customers (and not only) want to be able to purchase ancillary services . For more than 70% of customers, it is considered useful to receive information on offers both at check-in and online, with 21% even being enthusiastic about it. For 82% of customers under 34, these services are so important that they are willing to pay for them directly in the nightly rate . More than 80% of business travelers are interested in purchasing late checkout (87%) or early check-in (85%) and, even in this case, they are willing to have it included in the default rate. What are the most requested services during booking? Sometimes business travelers just can't wait to arrive at the facility to secure the ancillary services they want.
Young, men, educated and rich 56 % of business travelers are aged between 25-45 , with Millennials increasingly traveling for work and for increasingly longer periods. Despite efforts to offer true gender equality, more and more men are traveling: 65% of business guests are male . Business travelers Denmark Phone Number are also more likely to have a college-level education or higher, as well as a significantly higher annual income than the average total traveler ($97,500 versus $81,600). Ancillary services as a travel pleasure By offering so many services - but above all by making them public - a structure is sometimes almost afraid of disturbing the business customer, perhaps tired from traveling or from a hard day's work away from home.
Yet the customers interviewed for the iSeatz research show a completely opposite picture: business customers (and not only) want to be able to purchase ancillary services . For more than 70% of customers, it is considered useful to receive information on offers both at check-in and online, with 21% even being enthusiastic about it. For 82% of customers under 34, these services are so important that they are willing to pay for them directly in the nightly rate . More than 80% of business travelers are interested in purchasing late checkout (87%) or early check-in (85%) and, even in this case, they are willing to have it included in the default rate. What are the most requested services during booking? Sometimes business travelers just can't wait to arrive at the facility to secure the ancillary services they want.